For the last 2 weeks I've been focusing on following the 'Occum Protocol' in the new Tim Ferriss book The 4-Hour Body. My goal is to increase my weight from below 69kg to above 75kg in 5 weeks by adding muscle mass not fat. The approach is to use a few principles that might seem counter-intuitive to hack your body and create exceptional results without too much effort.
Why am I doing this? Well, your body is the most important gift you have, so I believe that you should figure out how to make the most of it. After spending way too much time in the office, and not enough time getting in shape, I now really want to make sure I'm in peak physical condition, and this is the first big step.
After 2 weeks I can definitely say that it's already working!
As soon as I started on the plan my weight began to shoot up and I've consistently been above target since. This is with minimal gym time but a big focus on food input. What's interesting is that lots of people doubted that this plan would work at all, but for me at least it is proceeding perfectly and I'm not getting fat either.
Here's what I've learned so far...
Monday, 21 February 2011
Tuesday, 8 February 2011
Have you noticed something different in the last few years? Have you noticed that many people, maybe even you are addicted to information stimulus. We've become addicted to distractions that get in the way of what we want to do.
It's hard to imagine now, but only 20 years ago most of us wouldn't have had a mobile phone. We might have just set up our first email account, but we'd rarely check it. SMS wasn't used much (did it even exist?). Twitter and Facebook were a long way from being conceived. There weren't many distractions really. I'm not sure if this was a better time, but for me it was a very creative time. I'd lock myself in my room and create music, free from any distractions or disturbances. It was just me, my imagination and my music.
Now when I sit down to create there is so much temptation. The modern computer is an incredible tool, it gives us all the power to create things that 20 years would have been out of our reach. My little Macbook is a typewriter, a photography lab, an artistic workshop, a global communication device, an endless library of knowledge, a video production suite, a unix supercomputer, a publishing house, an incredible digital recording studio. It can do so many things, it has endless possibilities.
And yet now we sit in front of our computers or stare at our phones endlessly checking email, refreshing the Twitter stream or spending too much time browsing around Facebook. Instead of initiating action, we now await stimuli and respond to it. If there is no stimuli we feel somehow disconnected, we're not sure what to do, we have become addicted to this constant stream of new information. All these systems work on a similar principal to fruit machines and computer games, that of random rewards...
Friday, 4 February 2011
At the end of December 2010 we began a demand test for Bulbomatic, a muse business idea. The idea of a muse business is that it isn't dependent on you being involved. For example if you setup a design agency, become a lawyer or any type of freelancer, then you're basically exchanging your time for money. With a muse business the goal is to setup a system that you can eventually remove yourself from, so you can earn money without having to trade your time directly for money. A muse business is ultimately more scaleable, as it's growth isn't dependent on the amount of time you put into it (in the long run). Ultimately it's a way to have both time and money.
Bulbomatic was a test case to go through the process of early stage business creation. We followed the steps that I talked about in a previous post Bulbomatic.com case study - 7 simple steps to test any idea or muse business. We ran the test page for 4 weeks, here are the results and learnings.